耐克将中国消费者需求引入全球研发；斯凯奇拓展专业运动市场｜消费早参

2026-11-10 · yckt1688.com

жүӢжңәжҹҘзңӢиҙўз»Ҹеҝ«и®Ҝ дёҖжүӢжҺҢжҸЎеёӮеңәи„үжҗҸ гҖҖгҖҖдёЁ2026е№ҙ11жңҲ10ж—ҘжҳҹжңҹдәҢдёЁ гҖҖгҖҖ NO.1 е®үиёҸеүҚCEOеҫҗйҳіи°ҲеӣҪйҷ…е“ҒзүҢеңЁеҚҺжң¬ең°еҢ–еӣ°еўғ гҖҖгҖҖ11жңҲ7ж—ҘпјҢеңЁз¬¬

жүӢжңәжҹҘзңӢиҙўз»Ҹеҝ«и®Ҝ

дёҖжүӢжҺҢжҸЎеёӮеңәи„үжҗҸ

гҖҖгҖҖдёЁ2026е№ҙ11жңҲ10ж—ҘжҳҹжңҹдәҢдёЁ

гҖҖгҖҖ NO.1 е®үиёҸеүҚCEOеҫҗйҳіи°ҲеӣҪйҷ…е“ҒзүҢеңЁеҚҺжң¬ең°еҢ–еӣ°еўғ

гҖҖгҖҖ11жңҲ7ж—ҘпјҢеңЁз¬¬д№қеұҠиҝӣеҚҡдјҡжңҹй—ҙдёҫиЎҢзҡ„WWDзӣёе…іи®әеқӣдёҠпјҢж¶Ҳиҙ№е“ҒзүҢжҲҳз•ҘдёҺз»ҸиҗҘ专家гҖҒе®үиёҸйӣҶеӣўеүҚCEOеҫҗйҳізӣҙиЁҖпјҢйғЁеҲҶеӣҪйҷ…е“ҒзүҢеңЁдёӯеӣҪеёӮеңәд»Қйқўдёҙжң¬еңҹеҶізӯ–жқғдёҚи¶ізҡ„й—®йўҳгҖӮвҖңз”ҡиҮіеңЁдёӯеӣҪејҖдёҖ家еә—пјҢйҖүеңЁе“ӘдёӘеҢәгҖҒе“ӘдёҖеұӮпјҢйғҪйңҖиҰҒеӨ–еӣҪжҖ»йғЁжү№еҮҶгҖӮвҖқеҫҗйҳіжҢҮеҮәпјҢиҝҮеҺ»еӣҪйҷ…е“ҒзүҢеҮӯеҖҹе“ҒзүҢе…үзҺҜе’Ңжё йҒ“дјҳеҠҝдҫҝиғҪеңЁдёӯеӣҪеҝ«йҖҹжү©еј пјҢдҪҶеҰӮд»ҠдёӯеӣҪж¶Ҳиҙ№иҖ…жӢҘжңүжӣҙеӨҡйҖүжӢ©пјҢдёҚеҶҚж„ҝж„Ҹдёәе“ҒзүҢзүәзүІдә§е“ҒдҪ“йӘҢгҖӮд»–и®ӨдёәпјҢеӣҪйҷ…е“ҒзүҢйңҖиҰҒжҳҺзЎ®е“Әдәӣе“ҒзүҢеҺҹеҲҷдёҚиғҪж”№еҸҳпјҢеҗҢж—¶е°ҶеҸҜд»Ҙи°ғж•ҙзҡ„з»ҸиҗҘеҶізӯ–дәӨз»ҷжң¬еңҹеӣўйҳҹгҖӮд»–ејәи°ғпјҢдёӯеӣҪеәһеӨ§зҡ„ж¶Ҳиҙ№еёӮеңәгҖҒдәәжүҚеӮЁеӨҮд»ҘеҸҠе®Ңе–„зҡ„дҫӣеә”й“ҫе’Ң зү©жөҒ дҪ“зі»пјҢд»Қ然жһ„жҲҗдёӯеӣҪеёӮеңәзҡ„йҮҚиҰҒз«һдәүдјҳеҠҝгҖӮ

гҖҖгҖҖ зӮ№иҜ„пјҡ дёӯеӣҪеёӮеңәзҡ„з«һдәүйҖ»иҫ‘жӯЈеңЁж”№еҸҳгҖӮеӣҪйҷ…е“ҒзүҢйқўдёҙзҡ„жҢ‘жҲҳпјҢдёҚд»…жқҘиҮӘдёӯеӣҪжң¬еңҹе“ҒзүҢзҡ„еҙӣиө·пјҢд№ҹжқҘиҮӘиҮӘиә«з»„з»ҮжңәеҲ¶дёҺеёӮеңәеҸҳеҢ–д№Ӣй—ҙзҡ„и„ұиҠӮгҖӮеҰӮдҪ•еңЁе…Ёзҗғе“ҒзүҢз»ҹдёҖжҖ§дёҺжң¬еңҹз»ҸиҗҘиҮӘдё»жқғд№Ӣй—ҙжүҫеҲ°е№іиЎЎпјҢжҲҗдёәеӣҪйҷ…е“ҒзүҢеңЁеҚҺз«һдәүзҡ„йҮҚиҰҒиҜҫйўҳгҖӮ

гҖҖгҖҖ NO.2 иҖҗе…Ӣ еңЁеҚҺеҠ з Ғжң¬еңҹи®ҫи®ЎпјҢдёӯеӣҪж¶Ҳиҙ№иҖ…йңҖжұӮеҸҚе“әе…Ёзҗғз ”еҸ‘

гҖҖгҖҖж—ҘеүҚпјҢеңЁз¬¬д№қеұҠиҝӣеҚҡдјҡдёҫиЎҢжңҹй—ҙпјҢ иҖҗе…Ӣ еӨ§дёӯеҚҺеҢәдјҒдёҡеҸҠе“ҒзүҢдј ж’ӯеүҜжҖ»иЈҒзҺӢжҳҹи“үеңЁжҺҘеҸ—гҖҠжҜҸж—Ҙз»ҸжөҺж–°й—»гҖӢи®°иҖ…йҮҮи®ҝж—¶иЎЁзӨәпјҢдёӯеӣҪеёӮеңәеҸҳеҢ–зү№еҲ«еҝ«пјҢе№ҙиҪ»ж¶Ҳиҙ№иҖ…зҡ„иҝҗеҠЁйңҖжұӮжӯЈеҗ‘дё“дёҡеҢ–гҖҒеӨҡе…ғеҢ–еҸҠиҝҗеҠЁдёҺз”ҹжҙ»еңәжҷҜиһҚеҗҲеҸ‘еұ•гҖӮйқўеҜ№иҝҷдёҖеҸҳеҢ–пјҢ иҖҗе…Ӣ жӯЈе°ҶдёӯеӣҪж¶Ҳиҙ№иҖ…зҡ„йңҖжұӮжҙһеҜҹиҝҗз”ЁеҲ°дә§е“Ғз ”еҸ‘еҸҠйӣ¶е”®дҪ“йӘҢдёӯгҖӮд»Ҡе№ҙиҝӣеҚҡдјҡдёҠпјҢиҖҗе…Ӣеұ•зӨәдәҶеӨҡдёӘз”ұдёӯеӣҪжң¬еңҹеӣўйҳҹи®ҫи®Ўзҡ„дә§е“Ғзі»еҲ—гҖӮжӯӨеӨ–пјҢй’ҲеҜ№дёӯеӣҪеҲқж¬ЎеҸӮеҠ 马жӢүжқҫзҡ„еӨ§дј—и·‘иҖ…пјҢиҖҗе…Ӣе…Ёзҗғи®ҫи®ЎеӣўйҳҹејҖеҸ‘дәҶSwooshflyи·‘йһӢпјҢи®ЎеҲ’дәҺ2027е№ҙ2жңҲзҺҮе…ҲеңЁдёӯеӣҪдёҠеёӮпјҢйҡҸеҗҺжҺЁеҗ‘е…ЁзҗғеёӮеңәгҖӮ

гҖҖгҖҖ зӮ№иҜ„пјҡ иҖҗе…Ӣе°ҶдёӯеӣҪж¶Ҳиҙ№иҖ…зҡ„йңҖжұӮеј•е…Ҙе…Ёзҗғдә§е“Ғз ”еҸ‘пјҢеҸҚжҳ еҮәдёӯеӣҪеёӮеңәеңЁеӣҪйҷ…е“ҒзүҢдә§е“ҒејҖеҸ‘дҪ“зі»дёӯзҡ„и§’иүІжӯЈеңЁеҸ‘з”ҹеҸҳеҢ–гҖӮеҰӮдҪ•жҸҗй«ҳжң¬еңҹеёӮеңәе“Қеә”йҖҹеәҰгҖҒжҺЁеҮәжӣҙз¬ҰеҗҲдёӯеӣҪж¶Ҳиҙ№иҖ…йңҖжұӮзҡ„дә§е“ҒпјҢжҲҗдёәиҖҗе…ӢеңЁеҚҺз»ҸиҗҘзҡ„йҮҚиҰҒиҜҫйўҳгҖӮ

гҖҖгҖҖ NO.3 ж–ҜеҮҜеҘҮжӢ“еұ•дё“дёҡиҝҗеҠЁеёӮеңәпјҢдёӯеӣҪжҷәж…§й—Ёеә—еҸҜеұ•зӨәи¶…еҚғж¬ҫе•Ҷе“Ғ

гҖҖгҖҖ11жңҲ5ж—ҘпјҢж–ҜеҮҜеҘҮиҝһз»ӯ第八е№ҙдә®зӣёиҝӣеҚҡдјҡпјҢйҰ–ж¬ЎеңЁдёӯеӣҪзәҝдёӢеёӮеңәеҸ‘еёғж——иҲ°з«һйҖҹи·‘йһӢвҖңAERO ELITE з ҙйҖҹвҖқгҖӮйҷӨдё“дёҡи·‘жӯҘдә§е“ҒеӨ–пјҢж–ҜеҮҜеҘҮиҝҳеұ•зӨәдәҶеңЁдёӯеӣҪеёӮеңәжү“йҖ зҡ„ж–°еһӢйӣ¶е”®дёҡжҖҒSmart Storeдә‘еә—пјҢж¶Ҳиҙ№иҖ…еҸҜдҪ“йӘҢи¶…еҚғж¬ҫйһӢжңҚе•Ҷе“ҒпјҢиҜҘжЁЎејҸиҝҳеј•е…ҘAIеә“еӯҳз®ЎзҗҶгҖҒжҷәиғҪйҖүе“ҒеҸҠе°әз ҒжҺЁиҚҗзӯүеҠҹиғҪгҖӮ

гҖҖгҖҖ зӮ№иҜ„пјҡ д»ҺиҲ’йҖӮдј‘й—ІйһӢеҗ‘дё“дёҡз«һйҖҹи·‘йһӢ延伸пјҢж–ҜеҮҜеҘҮжӯЈеңЁжӢ“еұ•дё“дёҡиҝҗеҠЁеёӮеңәгҖӮеңЁдё“дёҡиҝҗеҠЁе“ҒзүҢз«һдәүж—Ҙи¶ӢжҝҖзғҲзҡ„иғҢжҷҜдёӢпјҢдә§е“ҒжҠҖжңҜеҚҮзә§дёҺйӣ¶е”®ж•ҲзҺҮжҸҗеҚҮпјҢжҲҗдёәж–ҜеҮҜеҘҮиҝӣдёҖжӯҘжӢ“еұ•дёӯеӣҪеёӮеңәзҡ„дёӨдёӘж–№еҗ‘гҖӮ

гҖҖгҖҖ NO.4 е…ғзҘ–йЈҹе“ҒйҰ–ж¬ЎеҸӮеұ•иҝӣеҚҡдјҡ

гҖҖгҖҖиҝ‘ж—ҘпјҢ第д№қеұҠиҝӣеҚҡдјҡеңЁдёҠжө·дёҫеҠһгҖӮеҶңйЈҹдә§е“Ғеұ•еҢәпјҢе…ғзҘ–йЈҹе“ҒпјҲд»ҘдёӢз®Җз§°е…ғзҘ–пјүзҡ„100е№іж–№зұіеұ•еҸ°еҰӮзәҰдә®иө·вҖ”вҖ”иҝҷжҳҜ1981е№ҙеҲӣз«Ӣзҡ„е…ғзҘ–пјҢ第дёҖж¬Ўд»Ҙеұ•е•Ҷиә«д»Ҫдә®зӣёиҝӣеҚҡдјҡпјҢе…ғзҘ–жӯӨж¬Ўжҗә50дҪҷж¬ҫеұ•е“ҒеҸҠеӨҡж¬ҫе…ЁзҗғйҰ–еҸ‘ж–°е“Ғзҷ»йҷҶиҝӣеҚҡиҲһеҸ°пјҢжӯЈејҸеҸ‘еёғвҖңе…»вҖқзі»еҲ—иӣӢзі•йҰ–ж¬ҫвҖ”вҖ” й»‘иҠқйә» жһёжқһиӣӢзі•пјҢд»ҘеҸҠе–ңзҫҠзҫҠиҒ”еҗҚж–°жҳҘиӣӢзі•пјҢиҝҲеҮәе…¶д»ҺдёӯеӣҪзғҳз„ҷе“ҒзүҢиө°еҗ‘е…ЁзҗғйЈҹе“ҒиҲһеҸ°зҡ„йҮҚиҰҒдёҖжӯҘгҖӮ

гҖҖгҖҖ зӮ№иҜ„пјҡ д»Һдј з»ҹиҠӮд»Өзі•зӮ№еҲ°йЈҹе…»жҰӮеҝөж–°е“ҒпјҢеҶҚеҲ°зғӯй—ЁIPиҒ”еҗҚпјҢзғҳз„ҷдјҒдёҡжӯЈеңЁе°қиҜ•йҖҡиҝҮеҒҘеә·еҢ–е®ҡдҪҚе’Ңжғ…з»Әж¶Ҳиҙ№еҜ»жүҫеўһй•ҝжңәдјҡгҖӮе…ғзҘ–жӯӨж¬ЎжҺЁеҮәзҡ„дёӨж¬ҫж–°е“ҒпјҢеҲҶеҲ«зһ„еҮҶж¶Ҳиҙ№иҖ…еҜ№йҘ®йЈҹй…Қж–№зҡ„е…іжіЁе’ҢиҠӮеәҶзӨјиө йңҖжұӮгҖӮдёҚиҝҮпјҢеҒҘеә·жҰӮеҝөдёҺIPзғӯеәҰиғҪеҗҰзңҹжӯЈиҪ¬еҢ–дёәжҢҒз»ӯй”ҖйҮҸпјҢд»ҚеҸ–еҶідәҺдә§е“ҒеҸЈе‘ігҖҒд»·ж јеҸҠж¶Ҳиҙ№иҖ…еӨҚиҙӯиЎЁзҺ°гҖӮ

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